Compelling law videos on an attorney's website can be invaluable tools to increase web traffic and to attract potential new clients.
Here are some key pointers:
PRE-PRODUCTION
1. Decide on the length. Between 30 seconds to 2 minutes works well.
2. Make a long list of potential topics you want to discuss. Your first effort should include your specialties, brief success stories, client benefits, background, credentials, awards, and staff support. Then start editing your down list to a few key topics.
3. Discuss how your experience can help potential clients achieve their goals. Present yourself as an experienced, empathetic attorney whose experience serves as a safe haven.
4. Practice your script in front of a mirror. Sincerity and body movement go a long way. I always spend time with an attorney to get a sense of the person's body language and vocal tone. I then can suggest how he or she should address the viewers.
5. Get a candid, objective assessment of your presentation before you shoot it. This rules out anyone with a subjective perspective.
PRODUCTION
1. Get professional help to run the shoot for you, so you can focus on being your best on-camera. I often handle everything myself when shooting an attorney.
2. A rented Tele-Prompter type device lets you magically read your script simply by looking at the camera lens. The Tele-Prompter lets you focus on being yourself, rather than trying to remember your lines, or have your eyes darting around at cue cards, and looking stressed.
3. Remember to speak in a normal cadence and modulate your voice to emphasize important points. I always rehearse first before shooting.
4. Get multiple coverage of your on-camera talk. I use a master shot, with the camera locked in one position to capture all of your monologue. Then I record all or a portion of your monologue from a different angle. This creates a more interesting mix in editing and keeps you looking fresh.
5. Shoot plenty of B-roll material for a professional looking video. B-roll is what you see in most television news stories when the reporter keeps talking but the video image cuts to other footage related to the subject. The editing session will integrate selected footage to create a story flow that keeps the viewers' brains' from flat-lining.
Web videos give viewers a clear perspective of who you are. Just as importantly, they can make a positive difference in the search engine optimization (SEO) of your website. Placing them on YouTube.com, in an attorney video directory, on social media websites, and in blogs can increase links back to your site. Stay tuned for more.
I welcome your questions at 310-410-1000/800-467-2110 or dan@lawvideopros.com.
Law Video Pros ? http://www.lawvideopros.com/
Law Video Pros creates and produces professional videos and support material for attorneys.
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